Beautiful, mountainous and wealthy, with a population of just seven million, Switzerland is famous for its high quality of life. Majestic mountains, sophisticated ski resorts, luxurious watches, and dangerously delicious cheese and chocolate are trademarks of Swiss culture. The coveted Swiss bank account has made Zürich one of Europe's major financial hubs. Outdoor lovers will be spoilt for choice among the breathtaking beauty of the Alps, lakes and meadows, while the ancient capital of Berne provides elegant shopping, dining and nightlife.