HotelTravel.com’s revamped DRMS fuels hotel partner growthTom RacetteBack to press release
PHUKET, 21 August, 2012 - HotelTravel.com signed contracts with 220 new hotel partners in 33 countries during July after launch of its revamped DRMS rate control and yield management platform.
HotelTravel.com’s new DRMS (Dynamic Rates Management System) roll out was fully operational by the end of June, and is now easily available to all potential hotel partners via a link on the HotelTravel.com’s left hand border.
According to HotelTravel.com Chief Information Officer, Olivier Dombey, the enticing combination of easy sign up plus new features on the company’s latest DRMS release is attracting the attention of the global hotel community.
“While a couple of promotions are a good start, HotelTravel.com encourages its hotel partners to load as many promotions as possible on a regular basis.
“And each promotion can now be set up by target market, allowing hotel partners to customise any promotion to appeal to specific nationalities that represent a core clientele.
“DRMS now allows hotel partners to load as many hotel deals as they like under a variety of promotional categories including ‘Shock Sale’, ‘Buy Now, Pay Less’ , Free Nights and ‘Extended Stay’ just to name a few,” Mr Dombey added.
Key cities that have the show the largest increase of HotelTravel.com hotel partners include hotels in Bali, Yangon hotels, hotels in Mumbai, Hong Kong hotels and hotels in Hanoi.