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Nov. 2011

HotelTravel.com adds Russian for Peak Season Travel

Tom RacetteBack to press release

PHUKET, 8 November, 2011 - HotelTravel.com, a global leader in online travel information and hotel reservations, has added Russian to its website in time for sun seekers to make winter holiday bookings around the world.

HotelTravel.com Chief Information Officer, Olivier Dombey, said the new language was added in response to demand from Russian-speaking customers who prefer to make bookings in their native tongue.

“Based on our research it was apparent that lots of Russians don’t speak English or another language. HotelTravel.com is tapping the consistent growth from Russian travellers, both for domestic demand inside the country and its already significant outbound market. We believe this will assist our Russian customers find better rates and make faster bookings."

Russian speaking customers can now access thousands of pages of original and user generated travel information in Russian that is available only on HotelTravel.com. Every page of HotelTravel.com's unique content has been carefully translated by native Russian speakers, unlike other online travel agents that often use auto translation tools. HotelTravel.com's customer service centre is also staffed by highly trained native Russian speakers to handle customer inquiries.

According to a recent Euromonitor International Travel and Tourism report, Russian outbound travel is expected to maintain stable growth of 3% during 2011. It said the crucial factor for growth in outbound tourism in Russia is stable annual income across the country. However, it noted that main consumers of tourism services are still located in the large cities; rural areas suffer from high unemployment and low salaries. Domestic travel within the country is also expected to increase for 2011.

Mr Dombey said: "We are very confident that the Russian travel market will continue to grow in the coming years. Obviously it has huge potential, and the launch of HotelTravel.com in Russian is very well timed to meet future demand."   -----ends-----    

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