Tom Racette Joins HotelTravel.com as Chief Communications OfficerGareth LewisBack to press release
PHUKET, 29 April, 2009 – HotelTravel.com has appointed Tom Racette as the company’s Chief Communications Officer based at its corporate headquarters in Phuket, Thailand.
HotelTravel.com Chief Executive Officer, Blair Speers, said Mr Racette would play a lead role in ramping up the company’s marketing communication efforts as HotelTravel.com positions itself to become a global leader in on-line hotel reservations.
Mr Racette has over 20 years experience in Asia with a diverse professional background in journalism, advertising and public relations.
He joins HotelTravel.com from Paris-based Accor Hospitality, where he was Director PR & Communications – Asia since 2001 and responsible for a network of over 120 hotels in 12 countries.
He is also an experienced journalist and editor. Prior to joining Accor Mr Racette was the Bangkok Bureau Chief for Travel Trade Gazette Asia (TTG Asia) for 7 years, responsible for covering Thailand, Laos, Cambodia, Vietnam and Myanmar. In 1998, London-based UN Miller Freeman appointed him Managing Editor of PATA Compass when the publication was re-launched in 1998.
Mr Speers said: “We are delighted Tom has joined the executive team at HotelTravel.com. He has a proven track record of brand building and is well respected in both the travel industry and with international media. We believe he will play an important role in positioning the HotelTravel.com brand top-of-mind with Internet consumers.”
According to Mr Speers, Tom Racette is HotelTravel.com’s third key executive announcement in the past two months and part of the company’s strategy to invest in top talent to remain competitive during tough economic times.
“While we continue to operate in a challenging business environment, we are preparing for the future recovery. Our new executive team includes industry leaders in their respective fields. I believe they give us a unique competitive advantage and commitment to achieving our goal of becoming a global leader in on-line hotel reservations,” Mr Speers added. -----ends-----