A day for sweethearts to express their feeling toward one another with cards, chocolate, flowers, gifts or a simple “I love you”.

This is a festival and beauty queen competition with a difference. It is a time for fun and games with the locals opening their doors and welcoming guests in. The world-famous festival attracts people from all over the globe and the beauty queen pageant has seen winners go on to become Miss Canada.

The town of Inuvik offers visitors the chance to experience Northern visual and performance art. This is quite different to shows found in the south of the country and this is one of the rare opportunities to learn more about northern culture and history.