Riccione is located on the Adriatic Riviera and is considered one of Italy’s best known seaside resort destinations. As tourism is its main industry, the town draws droves of sun-worshippers, young and old, to its sandy beaches. Home to many theme parks, the city is also a favourite destination for European families seeking fun in the sun. Cycling is popular in Riccione by day, and there is plenty to do after dark, thanks to a thriving nightlife filled with trendy bars and thumping discos.