Arraial D’Ajuda lies on one of the most beautiful stretches of coastline in southern Bahia. Situated on a hilltop, this enchanting little town grants stunning views of the Discovery Coast, its unique charm attracting people from all over the world. The streets are unpaved, and lined with small, rustic inns and inviting restaurants that harmoniously blend with the town’s carefree atmosphere. The variety of cuisine available here is almost as great as the variety of music. It is just as easy to find sushi, as it is to sample one of Bahia’s famed seafood stews known as moquecas. A pedestrian district known as Broadway is a popular place to chill out with its many bars and sidewalk cafes. Shops open in the end of the afternoon and close at around midnight. Casual dress is the norm as is going shopping in a bikini or wearing shorts to a nightclub. Late night parties are held on the beach with dancing ‘till dawn.